Whether your eCommerce business has just been started or you have been operating an online store for a while, the eCommerce platform you choose can actually make or break your business. The platform determines how your products are showcased and sold to customers. It also plays an essential role in attracting users and it determines how your business will be scaled over time. Below are some of the common eCommerce mistakes made by both new and established entrepreneurs:
Using the Wrong Platform
When the business plan is in place, a variety of factors will have to be considered while selecting an eCommerce platform; these include:
• Your budget
• Products that will be offered
• The type of experience for which your customers are looking
• Tools your platform should integrate with
• The level of control you want over your site
Using an incorrect eCommerce platform could result in a wide variety of issues. These include poor design, lower conversions, revenue loss, traffic reduction and security issues. Ensure that the platform you choose will not limit the growth of your business. It should also provide the desired level of customization and control.
Failing to Win the Trust of Customers
For online shoppers, security is vital. As such, you need to provide customers with clear reasons to trust that making online purchases from you is safe. Payment authentication is the most essential factor when it comes to eCommerce security.
The majority of online shoppers are savvy and they look for signs that a secure payment gateway is being used. These include a padlock icon and familiar authentication logos from a trustworthy SSL certificate authentication provider. Customers are unlikely to entrust their bank account or credit card details to you if your website is not verified through a reliable authentication source.
By avoiding these and other eCommerce mistakes and using best practices for your online business, you can accomplish huge successes in the world of eCommerce.
Not Understanding the Ideal Customer
Among the biggest mistakes made by a business is not having a clear definition of their target audience and understanding what makes them tick. In every aspect of your B2B or B2C business, keeping your ideal customer in mind is vital. You should carry out market research to form a profile of who your ideal "customer" is.
Having a Difficult Checkout Process
Once the initial steps have been completed and users have made it through the sales funnel, it will be time to check out. However, if customers are left to fumble through a confusing checkout process, it is highly likely they will become discouraged and give up before the purchase is made.
To boost conversions, ensure the checkout process is as smooth and uncomplicated as possible. Do not require customers to create accounts before purchasing a product. After you get their money, you can add their email to your mailing list. Strive to remove all obstacles from their path. Agam Berry is a world-renowned serial tech entrepreneur and he is readily recognized as being among the most distinguished digital marketers around presently.
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