To be successful in digital marketing, a person needs to keep up with the latest trends. One way to always do this is to constantly read up on new information and trends online.
Some trends don't have much staying power, but others make a difference. When people ask me about some digital marketing trends to look out for, here are a few that catch my eye.
Video has always been a perfect way to connect with people online. It gives any company a real face and voice that people can trust. The problem is, so many people are becoming great at ad video editing that it doesn't always come off as authentic.
Live video is the one we're trying to look out for. It seems like more and more people are having success using live video to not only provide information, but even field questions and feedback from people watching.
Some people believe that we are about to reach the podcasting bubble, but there is still some room for growth to look out for. It is all about providing quality content, not just having a podcast to say you have a podcast.
Studies have shown that people who listen to podcasts tend to be living in high-income homes. Whenever you can tap into that market, it always is something worth exploring. Just make sure you have enough topics to make a podcast interesting, or it will just end up being a waste of time.
The world is becoming more and more hands-free, and technology is getting better to translate voice into text. That is why so many people are using voice to search.
Not only is it convenient, but it is also something that can be done when driving. Many people are trying to stay safer and safer on the road, and this is one way to go about it.
Some of the big brands are really starting to buy-in when it comes to augmented and virtual reality. This provides customers with an immersive experience that has never been seen before. As technology gets better, it also becomes cheaper. This makes it available for even smaller businesses to grow their brand.
It might not be a viable solution for everyone just yet, but it is getting there. Start to look into this type of method now so that you are on the cutting edge later.
Finally, although it might not be the most interesting trend to watch out for, more and more companies are starting to stress security. There are so many different ways for information to be compromised, and companies are understanding that they are not going to gain trust from shoppers unless they do something about it.
Expect companies across the board to step up their security game. It is not that easy to get away with the bare minimum of security in 2019. Once you lose the trust of consumers, they may never come back.